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Place Branding Project

Place Branding

In 2015 the City of Victor Harbor started work on a project that looked at Victor Harbor’s identity and how it is presented – this is known as ‘place branding’.

The project was about capturing the essence of our identity, not changing it, to help us better communicate why Victor Harbor is a great place to live, work and play.

In 2016 the 'Encounter it all' Place brand and Place Values were endorsed by Council.

Place Brand

place brand logo

Place Values
  • Opportunity – A place where you can have it all while enjoying a lifestyle that is the envy of many. The community is growing, the capital city is accessible within the hour and business opportunity is there for the taking.
  • Nature – A rich, striking, natural landscape where a rural vista wraps around a world class pristine coastline, anchored by Granite Island and the Bluff.
  • Community – A strong sense of belonging brings together the people of Victor Harbor. A welcoming, friendly and family focused community that values the rich heritage embedded deep within the fabric of the place.
  • Encounters – A hub to explore rugged landscapes, unique experiences and events, eclectic shopping and wonderful regional produce and dining.

How was this place brand developed?

A detailed project framework was adopted by Council. The framework set out how the steps that would be undertaken to develop a place brand for Victor Harbor.

The first step of the project was to engage with the residents, ratepayers, business owners, visitors and other key stakeholders to find out more about their views, experiences and perceptions of Victor Harbor. This 'idea generating' phase incorporated a significant community engagement component that was be driven by a Community Champions Reference Group.

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Victor Harbor SA 5211
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Victor Harbor SA 5211
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Data Last Modified: 2016-02-17T11:07:25
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