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Finding the right brand for Victor Harbor

Last year Council asked you to tell us what is special about Victor Harbor, and the response was overwhelming. Close to 700 voices shared their thoughts and feelings about Victor Harbor and one thing was clear – there is a lot to love!

The stories you shared through the “What is it about this place!?!!” postcard campaign have been used to develop draft place values and place brand logos for Victor Harbor. The development of a place brand will reinforce Victor Harbor’s position as South Australia’s premier coastal city.

“While we all know that Victor Harbor is special, a refreshed place brand will help us put our best foot forward and better communicate why people should live, visit and invest here,” said Mayor Philp.

Council wants to know what you think of these values and draft concepts. Do you think they accurately reflect Victor Harbor and our aspirations for the future?

Place brand values centring on opportunity, nature, community and encounters have been proposed for Victor Harbor.

“The proposed values aim to sum up Victor Harbor as a place of opportunity where you can have it all surrounded by a world class natural landscape and a welcoming community, with a diversity of experiences on offer,” said City of Victor Harbor Mayor Graham Philp.

“We want to know if our community agrees with these values or if there are things they would change.”

The community is also asked to provide feedback on two place brand logo concepts for Victor Harbor. Concept one draws on the unique spelling of Harbor and the missing ‘u’ while concept two aims to tell the story of Victor Harbor’s fun, vibrant and friendly community.

“We have been presented with two very different concepts, each offering a different take on what is great about Victor Harbor. I encourage people to read the stories behind the concepts and tell us which one is a better representation of Victor Harbor,” said City of Victor Harbor Mayor.

To share your thoughts return a reply-paid postcard which will be delivered to Victor Harbor households next week. Postcards will also be available for collection from the City of Victor Harbor Civic Centre, Visitor Information Centre or from members of the Community Champions Reference Group who have been key drivers of the consultation activities for this project.

Alternatively, view the draft place brand values and concepts at www.yoursay.victor.sa.gov.au/place-brand and complete the online feedback form.

Have your say on the proposed place brand values and concepts for Victor Harbor before 5pm on Tuesday, 30 August 2016.

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Victor Harbor SA 5211
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Victor Harbor SA 5211
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Data Last Modified: 2012-07-18T11:20:59
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